Mom, I want to be an influencer
For a few years, few in fact, we do nothing more than hear the word influencer through all kinds of media …
Reportedly, many of the professions of this new decade have yet to be developed . Professions that may have to do with technology and social networks, a world that, although it is still “in its infancy”, is advancing every day with new social networks and new ways of creating business through the Internet .
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WHAT IS THE ROLE OF THE INFLUENCER?
For a few years, few in fact, we have only heard the word influencer through all kinds of media, including traditional ones such as television or the press. And it is this new way of advertising , it has become a viral phenomenon.
The role of the influencer is to advertise all kinds of campaigns , always very well defined and specialized in various market niches. The fashion, beauty or makeup sector is one of the most demanded by boys and girls who see how this way of playing with their image can become a way to earn money.
But social networks and influencers are not exclusively focused on youth, since sectors such as travel, cosmetics and luxury treatments , healthy eating or the “fit” world are other major fields that cover the world. of the influencer.
For all those who are not used to moving through social networks, it may be a bit difficult to understand how people that nobody knows can exert so much influence on other people. The answer to this question is the key to everything, the influencers are normal boys and girls, who through their profiles on different social networks such as Instagram or YouTube, tell about their lives and virtues with great charisma .
CAN YOU EARN A SALARY BEING AN INFLUENCER?
The reality is that yes, many of those people who are dedicated to advertising products through various social networks , earn their living exclusively from this work. However, not all the people who try it get it , nor is it a world as easy or wonderful as it is intended to be shown.
And it is at this point where the main problem lies in the face of youth, who see how their favorite influencer lives a dream life, with hundreds of free products, who take sponsored trips to wonderful places and attend events every weekend. glamorous with other influencers .
That perfect world that is often glimpsed from these people, usually shows a little credible reality . That is, these people have bad days, personal, family and health problems, but, above all, job instability and that is something that young people who consume that type of advertising are not made to see.
MOM, I WANT TO BE AN INFLUENCER
The problem with young people becoming first-rate viewers of that kind of “big brother” is that they often confuse what is reality , with what is an imposed world. Many people (very many) believe that they can achieve the same as their reference influencer, and the reality is that it is true. Anyone with charisma, with freshness and with a mobile phone, can start their journey on the internet .
But that is not a guarantee that it can become a profession , and it is what we must make the youngest understand. Although right now this world is on the rise, it is still in the process of development and is changing like the same time. The platforms that work today will be out of fashion tomorrow because a new social network stands out above all.
The people who are in fashion today and are the ones who succeed in social networks, tomorrow they make a mistake and people suddenly stop following them. So, inevitably, brands stop trusting that person and the job is done. That is to say, a completely new world in which the profession and the future of a young man who is still looking for his way cannot be trusted .
WHAT CAN I DO IF MY SON IS INTERESTED IN THE INFLUENCER WORLD?
The most important thing in this case is that you maintain a conversation with your son or daughter from the deepest respect and understanding . That is, many times parents who do not understand the world of children, tend to belittle and underestimate those interests of their children.
When talking to your children and trying to redirect that path that you do not approve of, you should avoid comments that may offend your child . Do not speak with contempt, do not tell him that all that is a lie, much less make him believe that he or she is not worth doing something like that. First because you will be destroying his self-esteem completely, second because as has happened all his life, you will create the opposite effect and your child will have even more desire to try.
Therefore, try to get to know that world that your child is so passionate about and interested in. Find out if it really interests you as a means of work, or if on the contrary it is a passing fad . On many occasions, parents give too much importance to something that sooner or later, they discover themselves.
Dr. Tabriella Perivolaris, Sara's mother and fan of fashion, beauty, motherhood, among others, about the female universe. Since 2018 she has been working as a copywriter, always bringing to her articles a little of her experience and experience as a mother and woman.